The user interface of every company’s website defines the place the brand will enjoy in the hearts of its clients. This is why many organizations are investing lots of resources to stay in tune with the current market realities. Interestingly, dumpster rental companies are not left out as some firms have designed very high performing websites. Before we look at the things that some leading companies have put on their website, it is important to mention that real customer engagement goes beyond aesthetics. There are websites which may not have very great visual appeal but are generating huge business for their organizations. The key is to find out what works and make the most of it.
One of the things to include in a dumpster rental company’s website for maximum effectiveness is the ABOUT US page. This gives every visitor an overview of what the company does and the history of their business. This may not lead to high conversions but it can help to endear your brand in the hearts of your visitors. Another important page is the SERVICE page. This can entail things like the best pricing for 5, 10, 20 yard and bigger size dumpsters. It helps to give your brand a greater transparency and shows that you are professional in all that you do. A few companies use their service page to offer FREEBIES to their first time visitors.
Also, a website should have a CONTACT US page. This is the point where the visitor is able to send you messages or request for your service. The beauty of the Contact us page is that it shows the level of engagement you have made with those who came across your site. The visuals, the texts and the ease of the page to upload on mobile devices can go a long way to help your brand. Most businesses have taken advantage of the new synchronization system to build a mobile website and a full website. This gives your visitors the option to use the platform that works best for them.
Another important value is to note the Conversion Rate Optimization (CRO) of the website. There are different ways to go about this. You can offer the visitor a free eBook, discounted service or any enticing product that will help them get into your sales funnel. The dynamics of increasing your conversion is multifarious so it is ideal to stick with the medium that gives you the best results.
One major component that should be included in the website is a blog. These can contain topical issues that will educate or entertain your visitors. It helps to increase the perception of value that your website gives. Most dumpster rental companies address subjects related to the Environment, Philanthropic projects in which they are involved, commendations received from regulatory bodies, etc.
Generally, the idea of running an effective website begins with the goal you have in mind. Are you trying to win new markets, retain existing clients or is it a blend that tries to cut across the board? Any objective that you have in mind can be achieved when you have a great website design.